With its US business stagnating, Gap is hoping to find a few some new customers—1.3 billion of them. The largest American apparel company is opening its first store in China next year, alongside a new push in international online sales, reports the Wall Street Journal. After booming in the 1990s, Gap suffered heavy losses due to lackluster collections and a sense of ubiquity, which won't be the case overseas. China is "a market that is only going in one direction, in terms of its size," the CEO said.