Bartering Turns Into $10B Recession-Buster

More businesses signing on to trend of exchanging services
By Harry Kimball,  Newser Staff
Posted Oct 27, 2009 1:19 PM CDT
Bartering Turns Into $10B Recession-Buster
Barter.   (©MarkWallace)

The global recession has made bartering hot, but don’t go thinking it’s all a backrub for a plumbing fix. Big money—though no cash—is changing hands through the world’s largest barter service, Bartercard. The worldwide service’s transactions are valued at $2 billion this year, up 20% over last year. That makes it the leader in a global trend that saw 400,000 business make trades worth $10 billion last year.

Bartercard works because commitments are made to its whole membership and not between any two participants, says the CEO. “The restaurant owes $10,000 to the network, not to the printer,” he tells Time. “Many direct-barter transactions don't succeed outside of our network because businesses have to match one another in timing and interest.” And he’s not just the CEO—he’s a client, too. Bartercard pays the rent on its UK headquarters entirely through bartered credits. (Read more barter stories.)

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