Bill Hancock is one of the best-liked people in the sporting world, but he's been tasked with defending one of its most-hated systems, writes Sean Gregory. Hancock, a former director of the Final Four, has been appointed as the first permanent director of the Bowl Championship Series. That makes him a target for everyone—from President Obama on down—who think there's got to be a better way than the incomprehensible BCS system to find a national champion of college football.
Hancock's just about the last man left defending the system against calls for a March Madness-style football playoff, Gregory writes in Time. The arguments against BCS aren't going to stop, but at least Hancock may be able to silence some critics with his "passion, dignity and down-to-earth charm." Hancock could start with the president, Gregory writes. Who knows, maybe Obama can use Beer Summit II to "convince him to get out of this BCS business."
(More Bill Hancock stories.)
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