Cops the world over are looking for reasons to stop you from snorting cocaine, but a new campaign in the UK takes a new angle: It’s killing the rainforests. London’s Metropolitan Police—with the government’s backing—has teamed up with Greenpeace on this one, the Times reports, hoping to tap the eco-conscience of today’s youth.
“Young people don’t tend to listen to the police, but they might listen to Greenpeace and they might listen to their peers,” says one narcotics-division cop. Adds one government minister, noting that drug cartels often cut down trees to make way for coca crops: “Teaching young people about the devastating environmental consequences of the drugs industry is one way we can tackle drug usage, though we need to balance this with giving young people clear information and advice on the other effects of drugs.”
(More War on Drugs stories.)