The Census Bureau today launched a $340 million campaign to publicize this year’s survey, beginning with the rollout of the Census Portrait of America Road Tour, a flotilla of 13 vehicles that will travel across the nation to public events and tout the benefits of being counted. Also in store is $140 million worth of advertising, including two Super Bowl spots. Some $80 million will target historically undercounted minorities and non-English speakers, USA Today reports. (More 2010 census stories.)