CBS Open to More Super Bowl Advocacy Ads

After various advocacy groups cried foul over CBS’ decision to eschew its usual policy and air an ad during the Super Bowl that will feature Heisman Trophy winner Tim Tebow and carry a pro-life message, the network said today it will allow similar spots during the Feb. 7 broadcast—as long as they’re “responsibly produced,” CBS tells BusinessWeek.

Women’s groups in particular protested the inclusion of the advertisement from the Christian group Focus on the Family, in which Tebow’s mother will explain how she ignored doctors’ advice to abort the troubled pregnancy and gave birth to Tebow, who recently completed a stellar career as quarterback at the University of Florida.
(More Tim Tebow stories.)