Halo 3: Believe in Big Sales for Microsoft

Gamers turn out in droves for video game's midnight release
By Katherine Thompson,  Newser Staff
Posted Sep 25, 2007 7:03 AM CDT
Halo 3: Believe in Big Sales for Microsoft
In this photo provided by Microsoft Xbox, after waiting in line for more than 24 hours, Darnell Jefferson, right, and Uchendu Nwachukwu, second from right, react to receiving the first copies of the video game Halo 3 from the game's hero, Master Chief, at Best Buy in Manhattan, at midnight, Tuesday,...   (Associated Press)

Wired predicts a surge in sick-days today as gamers who picked up some of the 4 million preordered copies of Halo 3: Believe when it went on sale at midnight skip work after all-night sessions. Crowds at the Manhattan release party—one of 10,000 nationwide—held up traffic for blocks; real versions of the game's virtual vehicles were on hand, as were some characters.

Billed as the biggest video game launch ever, the third installment of Microsoft's "Halo" series is expected to bring in $150 million—in the first 24 hours. The game "is like our Woodstock," explained one eager customer, as he enjoyed a preparatory arm massage while waiting in line. Similar launch parties were banned in London due to fears of mob scenes. (Read more Halo 3 stories.)

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