Google Wants Your Milkshake

Google used to say it was just a search company, striving to “organize the world's information and make it universally accessible and useful.” But with the release of Google Buzz, it’s clear what that corporate mission really means, says Simon Dumenco of Advertising Age. “In the Information Economy, Google pretty much feels entitled to eat just about anyone's lunch.”

Google’s ambitions are ever widening—it “wants to be your newspaper company, Apple, Amazon, Best Buy, and Microsoft.” And it’s begun flexing its mindshare dominance, advertising its products on its once-holy homepage, and pushing Buzz on Gmail users. What happens when its stock price drops, and growth seems more important than the “Don’t be evil” motto? “I’m picturing Daniel Day-Lewis in There Will Be Blood bellowing ‘I drink your milkshake! I drink it up!’” (More Google Buzz stories.)