Apple has dropped the price of its Digital Rights Management (DRM)-free iTunes Plus songs from $1.29 to 99 cents, the same price at which it offers its copy-protected songs, news.com reports. The move looks like a response to the September 25th launch of Amazon's mp3 store, which offers DRM-free music for 89-99 cents a song.
The impulse to sell digital music files with or without copy protection is complicated--consumers almost certainly would prefer DRM-free files, but many record labels (SonyBMG, Warner Music) mandate the software's inclusion. EMI is a notable exception, and as a result their songs make up the lion's share of major-label offerings on both AmazonMp3 and iTunes Plus. (Read more iTunes Store stories.)