Flipboard iPad App Wins Rave Reviews

It creates a personalized 'magazine' from Facebook, Twitter, news sources
By Nick McMaster,  Newser Staff
Posted Jul 29, 2010 5:50 PM CDT
Flipboard iPad App Wins Rave Reviews
Flipboard App for iPad(TM)   (Photo: Business Wire)

Flipboard may be the first true killer app for the iPad, a "social magazine" that weaves information from your Facebook and Twitter feeds together with personalized, aggregated news content into an attractive, intuitive presentation. The app's smooth, magazine-like appearance has drawn almost universal acclaim—check these reviews from PC World and CNET. In fact, Flipboard's biggest drawback so far may be that demand since its launch last week has periodically paralyzed its servers.

A key feature of Flipboard is its ability to extract links embedded in Twitter by services like bit.ly and present that content upfront as part of your personal "magazine." The company intends to wed that kind of social media content with conventional publishing, CEO Mike McCue tells Business Insider, while serving ads alongside both. The resulting revenue will be split with publishers in an arrangement McCue says will allow publishers to "monetize their content by a factor of ten from what they’re currently doing with banner ads." (Read more Flipboard stories.)

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