Media / Glenn Beck The Blaze: Will Glenn Beck's News Site Actually Work? Or is it really a beatnik art joke? By Kevin Spak, Newser Staff Posted Aug 31, 2010 1:59 PM CDT Copied A screenshot from "The Blaze" featuring a headline that Wonkette likens to "Beatnik wordplay." (The Blaze) Glenn Beck has jumped into the online news game with “The Blaze.” Will it live up to the hype? Here’s what people are saying: The Blaze is a great move for Beck, because it allows him to expand his media empire “without simply serving up more Beck” and risking overexposure, writes Lacey Rose of Forbes, recalling an interview in which Beck proclaimed his admiration for Walt Disney. “Right now, I’m Walt and Mickey,” he said. “I’d like to just be Walt.” The whole “conservative Huffington Post” thing would have made perfect sense—a decade ago, writes James Joyner of Outside the Beltway. But now “Tucker Carlson is already trying to fill that niche with Daily Caller,” and there are dozens of other conservative news sites besides. And that's part of the problem, writes one Political Byline blogger. "My fear and realist intuition tells me, however, that this site will mostly be—and I do hope that I'm wrong—just another Conservative echo chamber." Wonkette meanwhile mocks Beck’s entire enterprise, calling it “a longtime collaborative performance art project run by a team of situationist pranksters.” The Blaze is clearly intent on serving up "dadaist nonsense" and “beatnik wordplay.” Just look at the current headline (see image).