Coca-Cola

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Man Behind World's 'Most Famous Ad' Dead at 89

Bill Backer known for Coca-Cola commercial, among many others

(Newser) - If you were alive in the early '70s, you knew the ad. Even if you weren't, you probably do: "I'd Like to Buy the World a Coke" was such a hit upon its Feb. 12, 1971, debut that radio DJs were flooded with calls to play...

Coke Shakes Things Up in Face of Declining Sales

Get used to seeing a lot more red

(Newser) - Diet Coke fans may soon be seeing red. That's because, as BuzzFeed reports, Coca-Cola is redesigning its bottles and cans to make "Coca-Cola Red," the color most associated with Original Coke, more prominent for Diet Coke, Coke Zero, and whatever Coke Life is. For example, the new...

Our Thirst for Soda Is Bad News for Pepsi, Coke, & Co.

Per capita consumption at 30-year low: report

(Newser) - Health experts are cheering a new Beverage Digest report. Soda companies not so much. The report finds per capita consumption of soda hit a 30-year low in 2015, per Fortune . Total volume fell for the 11th straight year with a 1.2% decline, reports Bloomberg . While all major soda companies...

Jury: Coke's .3% Pomegranate Juice Was A-OK

POM says company 'intentionally confused consumers'

(Newser) - For almost a decade, pomegranate juice company POM Wonderful has claimed consumers were duped by Minute Maid's pomegranate-blueberry juice, which actually contained far more apple and grape juice. But finding that POM failed to show Minute Maid-owner Coca-Cola misled consumers, a jury sided with Coke in a Los Angeles...

Stars of Famous Super Bowl Ad Reunite 37 Years Later

'Still special, after all these years'

(Newser) - The stars of one of the most famous Super Bowl commercials of all time recently reunited on a football field in Texas, CBS News reports. In 1979, Pittsburgh Steelers player "Mean" Joe Greene famously drank a young boy's Coke, tossing him his game jersey in exchange. Thirty-seven years...

Pepsi, Coke Donating Water to Flint

Walmart and Nestle, too

(Newser) - Walmart and several global beverage-makers have pledged to deliver about 175 truckloads of bottled water to Flint as the Michigan city deals with a public health emergency caused by lead-tainted water, the AP reports. The retail giant, along with Coca-Cola, PepsiCo, and Nestle, announced Tuesday the collective donation will include...

Coke, Pepsi Fund Study Touting Diet Soda's Health Benefits

'Laughable, unscientific nonsense'

(Newser) - You'll never believe who paid for a study that found drinking diet soda could be better than water for losing weight. Well, OK, you'll probably guess. The Independent reports the study—published in the International Journal of Obesity in November—was partly funded by ILSI Europe, an "...

When It Comes to Fizzy Water, Coke, Pepsi Fall Flat

Smaller brands like LaCroix enjoying huge success as soda alternative

(Newser) - With a growing number of people quitting soda, Coke and Pepsi have been venturing more into energy drinks, craft sodas, and milk , in an effort to boost sales. That's left room for smaller brands like LaCroix to enjoy huge success with sparkling water. LaCroix sales have jumped 45% since...

Soda Causes Obesity? Nah, Say Coke-Funded Scientists

NYT: Coke funding nonprofit that promotes exercise rather than calorie cutting

(Newser) - The key to maintaining a healthy weight isn't limiting calories, but rather, increasing exercise, according to a group of scientists who are, unsurprisingly, getting support from the world's largest soda company. The New York Times reports Coca-Cola donated $1.5 million last year to start nonprofit Global Energy...

America Has a New No. 2 Soda, and It's Not Diet

Pepsi overtakes Diet Coke as soda sales by volume continue to fall

(Newser) - One small slide for Diet Coke, one giant leap for Pepsi? While Coke has retained its crown, Pepsi has replaced Diet Coke as the second-most consumed soda in the US by volume. According to 2014 industry data via Beverage Digest, both actually saw volume fall, but Pepsi's 1.8%...

Coke, a Healthy Drink? Experts Working With Coke Say Yes

Dieticians promote drink in online blitz last month

(Newser) - Coca-Cola may be fun to drink, but is it healthy? Despite warnings linking sugary drinks to illness , several nutrition and fitness experts suggested last month that it's OK to down a mini-can of Coke or other soda. These experts also work with and may be paid by Coca-Cola, the...

Hitler Bot Hijacks Coke's Twitter Campaign

'Make It Happy' meets Mein Kampf

(Newser) - It was almost inevitable that Coca-Cola's automated campaign to combat online negativity would be hijacked by pranksters—but the "Make It Happy" team probably wasn't expecting a Hitler bot. The campaign turned the words of negative tweets into happy ASCII cartoons, but after noticing that a white...

Coca-Cola Does Away With Voicemail

Just text instead

(Newser) - There's no more leaving a message at the beep at Coca-Cola's Atlanta headquarters. As of this month, callers have two options: try again later, or use an "alternative method" to reach the person—like a text or email. Bloomberg reports the plan to ditch voicemail was actually...

Coca-Cola's New Venture: Expensive Milk

Lactose-free 'Milka-Cola' will cost twice as much

(Newser) - With soda sales sagging, Coca-Cola is moving into the dairy business. It plans to offer milk with some big differences to the stuff now on supermarket shelves: For starters, it will cost twice as much. A Coke exec told a conference last week that the company's Fairlife will be...

Soda Giants: You Drink Too Many Calories—From Soda

Big 3 promise 20% cut by 2025

(Newser) - Even America's soda-makers agree that people are getting too many calories from their products, and the biggest three have now pledged to cut calorie consumption by a fifth by 2025. Coca-Cola, PepsiCo, and Dr Pepper Snapple Group won't actually be reducing the number of calories their products contain,...

Trade in Focus as African Leaders Meet in Washington

Coca-Cola leads way in agricultural initiative

(Newser) - This week, Washington is hosting most of Africa's leaders for the White House's US-Africa Leaders Summit, which aims to forge stronger ties between the US and the continent, CNN reports. The event will address issues ranging from trade to security, the Wall Street Journal notes. A business forum...

Minute Maid Can Be Sued Over .3% Pomegranate Juice

Ruling allows companies to sue competitors for false advertising

(Newser) - The US Supreme Court has waded into a juicy suit: It yesterday ruled that POM Wonderful is free to sue Coca-Cola's Minute Maid over the latter's "Pomegranate Blueberry" juice labels. Pomegranate and blueberry juices make up just 0.3% and 0.2%, respectively, of the drink's...

&#39;You&#39;re On&#39; Coke Ads Dropped
 'You're On' Coke Ads Dropped 
May 9, 2014 4:31 AM CDT

'You're On' Coke Ads Dropped

Some suspected not-too-subtle cocaine reference

(Newser) - Coca-Cola has dropped its "You're on" slogan for Diet Coke after being widely mocked for ads that appeared to say "You're on coke," thanks to the positioning of the logo. The ads, some of which portrayed the drink as a quick pick-me-up, looked like a...

Coca-Cola Yanks Controversial Ingredient

Company phases out brominated vegetable oil in Powerade

(Newser) - Looks like a teenager's online petition has induced Coca-Cola to remove an ingredient from Powerade. The Mississippi teen, Sarah Kavanagh, led the charge with two Change.org petitions against brominated vegetable oil—one targeting Powerade , the other Gatorade —that gathered nearly 260,000 supporters in all, the AP...

Coming Soon: Coke in a Keurig Pod

You'll soon be able to make soda at home

(Newser) - Could this be Coke's way of getting back at SodaStream ? The beverage company has announced you'll soon be able to make Coca-Cola from the comfort of your own home via a new Keurig-like soda machine, Quartz reports. The brand just bought up 10% of Green Mountain Coffee...

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