Levi Strauss

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Pandemic May Have Changed Thinking on Blue Jeans

'New denim cycle' may be here: goodbye skinny jeans, hello mom jeans

(Newser) - Of all the changes wrought by the pandemic, a shift in blue jeans fashion may not seem of great importance. But it certain circles, it's leading to serious-sounding pronouncements like this one, from Levi Strauss CEO Chip Bergh to the New York Times : "It's very possible that...

Levi's CEO: No Need to Wash Your Jeans
 Levi's CEO: No Need 
 to Wash Your Jeans 
IN CASE YOU MISSED IT

Levi's CEO: No Need to Wash Your Jeans

Chip Bergh says he practices what he preaches

(Newser) - How often do you chuck your jeans in the laundry? If it's more than once a year, the CEO of Levi's thinks you're doing it wrong. At a green-themed conference sponsored by Fortune , Chip Bergh said he practices what he preaches. "These jeans have yet to...

Skinny Jeans Craze Puts the Squeeze on Guys

Style trumps comfort as trend hits not-so-hip

(Newser) - The market for skinny jeans is expanding, as more and more men looking to show off their assets are pouring themselves into tight fitting styles, the Wall Street Journal reports. But as they target a crowd beyond the usual hipsters, skaters, and hip-hoppers, manufacturers are giving customers a bit of...

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