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'Cloud' Ads Float Sky-High
 'Cloud' Ads Float Sky-High 

'Cloud' Ads Float Sky-High

Flying logos don't pollute, either, company says

(Newser) - Forget blimps. A new kind of advertising sends company logos sky-bound in the form of clouds themselves—or almost. “Flogos” are flying, cloud-like shapes created from a soapy mixture pumped up with helium and other gases. The floating messages, sent up by repurposed snow machines, are completely safe, both...

China Shoots Down Bad Weather
China Shoots Down Bad Weather

China Shoots Down Bad Weather

High-tech program controls climate, plays rainmaker.

(Newser) - China has a solution for its unpredictable weather: create its own. The county is toying with the world's largest weather modification program in terms of size, budget and equipment. The original idea was to ease droughts and improve harvests with man-made rain, but the program has evolved uses in fighting...

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