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Pantone's Color of the Year Aims to Soothe
This Is the Color of the Year

This Is the Color of the Year

Pantone picks warm 'Peach Fuzz' for a touch of nostalgia

(Newser) - Pantone has high hopes for 2024 based on its choice for color of the year. Enter " Peach Fuzz ," a hue the company describes as a "velvety, gentle peach whose all-embracing spirit enriches mind, body and soul." "Sensitive but sweet and airy," it apparently conveys...

This Shade of Blue Is Branded by Tom Brady

Quarterback partners with Pantone for 'Brady Blue'

(Newser) - He's got seven Super Bowl rings and, now, his very own color. Tom Brady has partnered with Pantone to create "Brady Blue," reports USA Today . See the new shade here . The venture by the Tampa Bay quarterback is linked to his new apparel brand, BRADY , which launches...

Pantone Predicts Gray Will Shine in 2021

A shade of yellow was selected along with it

(Newser) - What will 2021 look like? If experts at the Pantone Color Institute have it right, we'll be seeing a lot of gray and yellow—or, as they call the selected shades, Ultimate Gray and Illuminating. It's the first time in Pantone's 22 years of picking a top...

Pantone Names Its 2020 'Color of the Year'

They say choice has nothing to do with Democrats

(Newser) - In these uneasy times, as we move along to a new decade, the Pantone Color Institute has reached back in time to calming, confident Classic Blue as its color of the year for 2020. The color is an anchor offering stability, constancy, and connection, said Laurie Pressman, vice president of...

Pantone's Color Pick for 2019: a 'Big Hug'

'Living Coral' is a 'life-affirming' hue inspired by the environment

(Newser) - It's that time again, when a "secret cabal" reveals the hue we saw everywhere over the past 12 months and will likely continue to see into the new year. And the 2019 Pantone Color of the Year is … "a peachy shade of orange with a golden...

Pantone's Color of the Year Evokes 'Counterculture Flair'

Congratulations, 'Ultra Violet'

(Newser) - What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra Violet," its color of the year revealed Thursday. The color wasn't...

Prince's Signature Hue Gets Official Stamp from Pantone

Love Symbol #2 was developed by his estate with the color institute

(Newser) - The Purple One’s love for a certain color is being honored with a new hue developed by the Pantone Color Institute in collaboration with his estate. According to Pitchfork , the shade “Love Symbol #2” was named after the trademark symbol Prince developed in the ‘90s, while the...

After Bitter Election, Color of the Year Aims to 'Revive'

Pantone's choice for 2017 is 'greenery'

(Newser) - Kermit the Frog will approve of Pantone's color of the year for 2017. It's "greenery," "a fresh and zesty yellow-green shade" similar to chartreuse that might also remind you of Granny Smith apples or grass. Fast Company —which likens greenery to the color of...

How the World's 'Ugliest Color' Is Being Used to Save Lives

'Opaque couché' was found to remind people of death

(Newser) - In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color —and it's been used to try to save lives ever since. Per the Guardian , GfK surveyed 1,000 smokers back then to find out which hue...

2014's Color of Year: 'Radiant Orchid'

Pantone predicts pinky-purple will be the go-to color for 2014

(Newser) - The reign of emerald green is at long last over: Pantone has chosen 2014's color of the year, and it's what most would call a pinkish purple. Pantone, however, labels it "radiant orchid," and the Wall Street Journal reports that you'll soon see the shade—...

2011's Color of the Year: Honeysuckle

Get ready to see hot pink ... everywhere

(Newser) - Prepare to be pretty in ... honeysuckle. The hot pink shade has been dubbed the color of the year for 2011 by color know-it-all Pantone. It predicts we'll see the shade, described by the Wall Street Journal as a "sherbety pink with a hint of red and orange zest,"...

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