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Nivea Apologizes for 'White Is Purity' Ad

The ad was widely criticized but embraced by white supremacists

(Newser) - A German skincare company has been forced to rethink an advertising campaign following accusations of racism—again. An ad for Nivea's Invisible For Black & White deodorant with the tagline "white is purity" was posted to the company's Middle East Facebook page earlier this week, the New ...

Nivea: Rihanna Just Too Sexy to Rep Us

Skincare company ends relationship with singer

(Newser) - Rihanna is simply too sexy for Nivea, the company's new CEO tells a German newspaper in an article translated by Rolling Stone . "I do not understand how to associate the core brand of Nivea with Rihanna," Stefan Heidrenreich says. "Rihanna is a no-go." The pop...

Nivea Sorry for Ad Urging Black Guy to 'Re-Civilize'

Parent company says ad inappropriate, offensive

(Newser) - Hey African-American men, does your afro make you feel ... like a savage? Because Nivea for Men seems to be betting that it does. The company is under fire for a new ad bearing the slogan “Re-Civilize Yourself” over an image of a black man holding the head of his...

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