Log into your Newser account
Joined Newser on:
Find what you're looking for
More about Newser:
Want to contribute?
Suggest a Story
Get our apps:
Install our app:
Why We No
Feb 10, 2014 12:14 PM CST
Why We No Longer Care About Brands
Online reviews give us all the information we need: James Surowiecki
- Once, a company could depend on its reputation to earn sales: Customers were willing to buy a GM car or Sony device based on advertising and prior experience with the brand. Then came
, JD Power, and most importantly, the Internet. Now, consumers have a wealth of information on...
Popular on Newser
From Sleeper Hit to 'Generational Anthem'
How the Most Precious Color on Earth Vanished
She Is One of Only Eight in the World
He Killed Parents, Classmates. His Sister Tells Her Story
U Penn President Steps Down After Outcry
On This Day:
10 Years of Headlines
We're glad you're here.
As an ad-supported site,
Newser can't exist without ads.
To read our stories, you'll
need to tweak one thing.
OK, tell me what to do
If you're using:
An ad-blocker, please whitelist Newser
by clicking the ad-blocker icon in your browser.
(Examples: Adblock Plus
, and Ghostery
A DuckDuckGo extension in your browser, please access Newser without it: Either by removing it, whitelisting us, or using another browser.
Thanks so much.