advertising

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Ads of the Future: 'Intrusive,' 'Invasive'

Picture talking pill bottles and constant monitoring, writes Alex Poulos

(Newser) - If you think ads are inescapable now, just wait a few decades, writes Alex Poulos in the Boston Globe . Future generations will laugh at our primitive tech know-how; the question is “who will laugh last. And I’m afraid it won’t be the consumer,” he writes. Expect...

PBS to End Break-Free Programming

Sponsor spots to appear in 'Nature' and 'Nova' this fall

(Newser) - The days of uninterrupted programming at PBS may be numbered. Officials have notified member stations that PBS plans to start placing corporate sponsor spots and promotional messages in breaks during certain programs instead of between them, reports the New York Times , which notes that break-free programming has been one of...

Most Useless College Degree Is ...

Journalism tops the list, and advertising isn't far behind

(Newser) - Parents of high school seniors take note: The Daily Beast has compiled a list of the 20 most useless college degrees, based on salaries, number of jobs available, and general trend of crappiness. The losers:
  1. Journalism: Median starting salary is $35,800; percentage change in number of jobs from 2008
...

Regulators Want to Put Ronald Out to Pasture

FTC trying to end marketing of junk food to kids

(Newser) - The Federal Trade Commission has proposed a new set of food advertising guidelines that could leave Ronald McDonald hanging out with Joe Camel in the unemployment line. The new guidelines aim to stop companies from marketing products that are high in sugar, fat, or salt to children, forbidding everything from...

UK Bans Ryanair Bikini Ad —but Not Why You Think

It's not too racy, just too misleading about the weather

(Newser) - Britain's advertising watchdog has told budget airline Ryanair it can no longer run a particular ad featuring a bikini-clad model on the beach. Not because it's too risqué, but because the image with the slogan "Book to the sun now" is too misleading, reports the Guardian . (Click...

Movie Review Roundup: 'Pom Wonderful Presents: The Greatest Movie Ever Sold' by Morgan Spurlock
 Critics Sold on 
 Greatest Movie 
movie review
Apr 22, 2011 12:30 PM CDT

Critics Sold on Greatest Movie

Morgan Spurlock helms documentary on advertising

(Newser) - Morgan Spurlock, the guy behind Super Size Me, calls his latest documentary—an exploration of our ad-obsessed culture—The Greatest Movie Ever Sold. And critics seem to agree:
  • Spurlock “has this habit of making documentaries that come hidden in the Trojan horse of silly and then stab at your
...

Facebook Ready to Cash in On Your Data

Facebook ads mining user data like never before

(Newser) - After seven years of concentrating on the cool, Facebook is finally ready to cash in. The social networking giant is starting to mine its immense database to match users to advertisers like never before, reports the LA Times . Facebook's ad revenue reportedly doubled last year to $2 billion, and...

Verizon Drops 'Can You Hear Me Now' Guy

Actor Paul Marcarelli breaks his silence

(Newser) - Verizon's iconic "Test Man" ad character is being dropped after nearly a decade—and after being silent for much of that time, actor Paul Marcarelli is finally talking. Marcarelli, who said "Can you hear me now?" in hundreds of ads, says the company let him know last...

Altoona, Pennsylvania, Sells City Naming Rights to Filmmaker Morgan Spurlock and POM Wonderful for Advertising Documentary
Altoona Changes
Its Name to ...
Apr 14, 2011 3:58 PM CDT

Altoona Changes Its Name to ...

'POM Wonderful,' but for Only 60 Days as Part of Documentary Stunt

(Newser) - Altoona, Pennsylvania, is selling its naming rights to a filmmaker with an axe to grind. The city’s new name? “POM Wonderful Presents: The Greatest Movie Ever Sold.” It's the title of Morgan Spurlock’s documentary—his most famous is Supersize Me—about America’s inescapable advertising, and...

Amazon to Sell Cheaper Kindle With Ads

In exchange for putting up with ads, customers get device for $114

(Newser) - Have you been dying to get a Kindle, but thought that it was about $25 too expensive? Well, you’re in luck. Amazon today unveiled a $114 version of the Kindle that’s the same as the $139 version except for one crucial difference: You’ll have to put up...

Next Up in County Jail? Advertising

This night in the pokey has been brought to you by...

(Newser) - Money's tight for many a local government these days, and Western New York's Erie County is looking to squeeze a buck or two out of an unlikely place: its jail. The county is selling jailhouse advertising to bail bondsmen and attorneys on high-def TVs outside its booking area and in...

Groupon Tweaking Controversial Super Bowl Ads

Charitable aim to be made clearer after angry response

(Newser) - After receiving an overwhelmingly negative response (but plenty of free publicity), Groupon is going to rework its controversial ads first aired during the Super Bow l. The ads, spoof PSAs that were slammed for trivializing causes like Tibet, were supposed to encourage charitable donations—and they will be tweaked to...

Groupon's Tibet Ad Enrages; Other Hits, Misses
 Groupon's Tibet Ad 
 Enrages; Other Hits, Misses 
Super Bowl Ads
Feb 7, 2011 7:51 AM CST

Groupon's Tibet Ad Enrages; Other Hits, Misses

'Can anyone be more stupid than Groupon?' wonders one blogger

(Newser) - Man, isn’t the plight of the Tibetan people hilarious? Groupon hit a real nerve last night with a Super Bowl commercial that seemed to exploit said plight for yucks. “The people of Tibet are in trouble. Their culture is in jeopardy,” says narrator Timothy Hutton. “But...

Facebook Turning Your Status Updates Into Ads

Whether you like it or not

(Newser) - Are you ready to become an unpaid spokesman for all your favorite things? Facebook sure hopes so. The company has just rolled out a new advertising product called “sponsored stories” that will turn your posts into ads for companies you post about. In the example video, a user “...

New Hygiene Ad: 'WikiLeaks, Butterfly Doesn't'

Pakistani agency makes a viral splash with topical ad

(Newser) - Images of a new sanitary pad billboard have been flying around the Internet, with bloggers smirking at its topical slogan. “WikiLeaks,” it reads, “Butterfly Doesn’t.” It’s the type of edgy, funny campaign you’d expect out of Madison Avenue, but the ad is actually...

AOL Weighs Breakup, Yahoo Merger
AOL Weighs Breakup,
Yahoo Merger
Dec 6, 2010 6:27 AM CST

AOL Weighs Breakup, Yahoo Merger

Internet firm could split dial-up, advertising arms

(Newser) - As AOL shifts to focus on content, the Internet firm is considering breaking off its dial-up Internet service arm and then merging with Yahoo, insiders tell Reuters . Yahoo hasn’t been contacted about the plan, which echoes a move Time Warner considered in 2008 and 2009 before spinning off AOL....

Stars Making Half a Million a Year via Twitter

Celebs making up to $50K per month pitching products to fans

(Newser) - American celebrities are raking in up to $50,000 a month for tweeting on behalf of brands. A single shout-out from 50 Cent or Snoop Dogg, for instance, can earn them $5,000, finds the Sun . The pay-per-tweet model is now heading across the pond, and UK celebs won't be...

5 Products That Weren't as Miraculous as Promised

POM's deceitful peers include mouthwash, Airborne

(Newser) - POM Wonderful pomegranate juice is the latest product to find itself in hot water over its health claims, but it's far from alone. The Week lists 5 other exaggerators:
  1. Mouthwash: Johnson and Johnson, CVS, and Walgreens all received reprimands from the FDA last week over unsubstantiated claims that their mouthwash
...

Juicer's New Claim: Pomegranate as Aphrodisiac

POM launches racy ads even as FTC bears down

(Newser) - The makers of POM Wonderful aren't letting an FTC complaint against their health claims slow down the marketing of their pomegranate juice one bit, USA Today reports. POM is now making bold claims in that other advertising standby: sex. In a series of steamy new ads, POM presents the pomegranate...

Adidas Yanks $10M iAd Campaign From Apple

Steve Jobs reportedly being a control freak

(Newser) - Adidas has reportedly pulled its $10 million advertising campaign from Apple's new iAd platform. After three rounds of creative rejections—from Apple, not the client—Adidas apparently decided enough is enough. Steve Jobs was behaving like a control freak over the creative content, reports Business Insider , which is being produced...

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