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At Heart of Unusual Lawsuit: The Word 'How'

Chobani yogurt in trademark feud with business-ethics guru

(Newser) - A business-ethics expert is at war with a yogurt company, and the word "how" is at stake. Dov Seidman, a bestselling author who pushes for companies with a conscience, focuses his campaigns on "how" business is done; he's got a trademark on the word. Chobani yogurt is...

Bezos-Owned Washington Post Asks Readers to 'Buy It Now'

And Facebook tests 'satire' warning

(Newser) - About a year ago, Amazon boss Jeff Bezos bought the Washington Post —and this weekend, Post readers noticed something unusual. Mentions of books in Post articles featured a button within the text allowing readers to "buy it now" from Amazon, Mashable reports. Several such buttons appeared, for instance,...

Burger King Scraps Its 40-Year Slogan

'Have It Your Way' ditched for 'Be Your Way'

(Newser) - In what Burger King says is a move to "be connected to pop culture," the chain is ditching its 40-year-old "Have It Your Way" slogan in favor of "Be Your Way," which will be rolled out across the US in the weeks ahead. "We...

&#39;You&#39;re On&#39; Coke Ads Dropped
 'You're On' Coke Ads Dropped 
May 9, 2014 4:31 AM CDT

'You're On' Coke Ads Dropped

Some suspected not-too-subtle cocaine reference

(Newser) - Coca-Cola has dropped its "You're on" slogan for Diet Coke after being widely mocked for ads that appeared to say "You're on coke," thanks to the positioning of the logo. The ads, some of which portrayed the drink as a quick pick-me-up, looked like a...

Down Syndrome Ad Speaks to Future Moms

Spot wins praise ahead of World Down Syndrome Day

(Newser) - A new ad for World Down Syndrome Day—that's tomorrow—is winning praise for its message. In the "Dear Future Mom" spot from Saatchi & Saatchi, people with Down Syndrome reassure future moms of babies with the condition that their children will lead full, happy lives. “Sometimes...

After 20 Years, Dairy Industry Dumps 'Got Milk?'

New 'Milk Life' campaign focuses on nutrition

(Newser) - After nearly 20 years, the dairy industry has decided its "Got Milk?" slogan is nearing the end of its shelf life. Amid slumping sales and stiff competition from the likes of almond milk, the Milk Processor Education Program has switched to a campaign called "Milk Life" that aims...

The Lego Movie Transcends Politics


 The Lego Movie 
 Transcends 
 Politics 
OPINION
Feb 19, 2014 3:27 PM CST

The Lego Movie Transcends Politics

Because it's a giant ad: Noah Kristula-Green

(Newser) - The Lego Movie has garnered positive reviews from people all over the ideological spectrum, which is unusual in an era when "everything is politicized." Why the widespread approval? "What really makes the film work is that it represents the highest form of capitalist expression," writes Noah...

Cops Bust Banana Toting an AK-47

When PR stunts go wrong...

(Newser) - A Beaumont, Texas, gun shop got a little more attention that it had bargained for with a rather unusual promotional stunt—a teenager in a banana costume standing by the road with an AK-47 on Saturday morning. Police briefly detained the 18-year-old after fielding calls from concerned citizens who saw...

This Year&#39;s Best, Worst, Super Bowl Ads
 This Year's 
 Best, Worst, 
 Super Bowl Ads 
SUPER BOWL XLVIII
Feb 3, 2014 3:04 AM CST

This Year's Best, Worst, Super Bowl Ads

Seinfeld , Matrix revived

(Newser) - The much-anticipated Seinfeld reunion turned out to be a Super Bowl commercial, although commentators say it wasn't one of the highlights in a "middling" year for ads, which was a lot lighter in gross-outs and raunchiness than many previous years. Some highlights and lowlights, as rounded up by...

Insurer Skips Super Bowl Ad, Will Give You $1.5M It Saved

Esurance will give $1.5M to Twitter winner

(Newser) - Instead of coughing up for a Super Bowl ad, online insurance firm Esurance decided to buy the first ad after the game, and get attention by giving away the $1.5 million it saved, reports AdWeek. The company says the cash will go to one lucky Twitter user who tweets...

Study: Most Super Bowl Ads Do Squat

Only 1 in 5 results in a sales uptick, according to a research firm

(Newser) - With two months to go before the Feb. 2 Super Bowl, Fox had already sold out of all available ad slots for the game, the Wall Street Journal reported—but those who shelled out an average $4 million for 30 seconds of airtime might be fooling themselves. Some 80% of...

States Tell 5-Hour Energy to Prove Its Ad Claims

Oregon, others request un-redacted documents about energy drink

(Newser) - Do 73% of doctors really recommend 5-Hour Energy? Is it true that you don't "crash" after it's done pepping you up? Is it safe for teenagers? A group of 33 states is dubious, which is why the Oregon Department of Justice has filed legal papers demanding that...

Hunger Games Makeup Tie-In Is Seriously Messed Up

Cover Girl's 'Capitol Collection' campaign glorifies the bad guys

(Newser) - CoverGirl's new Hunger Games tie-in marketing campaign is one of the more creative and well-executed you'll ever see. "It is also one of the most disturbing," writes Andrew Slack in the LA Times . The line is called the "Capitol Collection," a reference to the...

Ads Laud Birth Control; Critics Blast 'Hosurance'

Colorado campaign that highlighted 'brosurance' takes heat over birth control

(Newser) - ObamaCare needs those wild and crazy millennials to get on board if it's going to work, and a Colorado ad campaign that previously drew scorn over ads featuring kegstands and urging young men to get "brosurance," is now taking fresh abuse over a racier ad. As the...

What Cookies? Google, Microsoft Plot New Ways to Track You

Systems could mean big gains for tech firms

(Newser) - The Internet's biggest players are taking a bite out of cookies. Google, Facebook, and Microsoft are all working on ways to track users on their own, without the help of the small data chunks that reveal online activity, the Wall Street Journal reports. The company that wins what one...

Arch-Enemy of Movie Ads: Popcorn
 Arch-Enemy 
 of Movie Ads: 
 Popcorn 
study says
Oct 14, 2013 5:05 AM CDT

Arch-Enemy of Movie Ads: Popcorn

Chewing it prevents us from mouthing brand names: study

(Newser) - Want armor against an onslaught of advertising? Just chew some popcorn, a study suggests. Eating the stuff during movie ads leaves viewers "immune" to the cravings those ads might otherwise inspire, researchers say. That's because, as the Guardian reports, we typically subtly mouth brand names each time we...

Nielsen Now Rating Twitter Buzz

Launches Twitter TV Ratings—but do advertisers care?

(Newser) - Nielsen launched a new ratings system today, but it doesn't measure what people are watching on TV. Instead, it tracks what TV shows people are tweeting about. The Twitter TV Ratings dig deep into the data to find out not just how many times a show was mentioned on...

Twitter Really Wants TV's Money

Site looks to partner with networks in advance of IPO

(Newser) - It's now pretty common for Twitter to explode when something crazy happens on TV—but these TV shows obviously don't have to pay for that publicity. Now, with plans to go public , the social network wants TV to start pushing dollars its way, and is actively trying to...

Facebook Mess: Dead Teen's Photos Used in Dating Ads

Images of Rehtaeh Parsons appeared in ads for 'love in Canada!'

(Newser) - As far as cringe-worthy moves go, it's tough to imagine one that's worse than this: Two ads urging Facebook users to "Find Love in Canada!" were each paired with a photo of Rehtaeh Parsons—the Canadian 17-year-old who hanged herself in April after a photo of...

At Long Last, Facebook Returns to IPO Price

Report for ad plan sends stock price soaring

(Newser) - If you were one of the investors who bought into the Facebook IPO hype on day one, take heart—you're finally back where you started! The stock crossed the magic $38 mark in premarket trading this morning, Mashable reports, after closing just a hair shy of the mark yesterday....

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