The Latest Sports Drink Craze: Beer

Gulp. It's non-alcoholic. Mostly. Gulp.
By Newser Editors and Wire Services
Posted Feb 21, 2011 3:12 PM CST
Updated Feb 26, 2011 8:00 PM CST
Erdinger Alkoholfrei: Non-Alcoholic Beer Touted as New Sports Drink
In this Feb. 12, 2011 file photo, Andrea Henkel poses with a large glass of Erdinger no-alcohol beer after winning the women's sprint race at the biathlon World Cup, in Fort Kent, Maine.   (Robert F. Bukaty)

Beer: It's not just for couch potatoes anymore. A Bavarian brewmeister is touting its non-alcoholic beer as the latest sport drink for athletes, handing it out at the finish line of sporting events and touting its regenerative benefits. Unlike Gatorade, Erdinger Alkoholfrei is served up with a frothy head, and it comes in one color—a golden hue.

The company touts the beverage as an isotonic, vitamin-rich, no-additive beverage with natural regenerative powers that help athletes recover from a workout. In other words, it's carbohydrate-loaded refreshment without the alcoholic buzz of beer or the jitters caused by some energy drinks. "It's a very healthy product," says the US manager for Erdinger. But note: Alkoholfrei still contains less than 0.5% alcohol, making it a no-no in some states for anyone under 21. (More beer stories.)

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