New Newsweek Not a Total Flop

Jack Shafer may have called Tina Brown's Newsweek "a meal that a homeless person would walk away from," and the April 12 issue may have had a slim six ads, but score one for Brown: Her Newsweek isn't festering at the newsstand. Sales of Brown's first issue, featuring Hillary Clinton, were up 19% from the mag's average last year, reports Adweek. And the second and third issues continued the upward swing, beating the 2010 average by 7% and 21%, respectively. If that continues is, of course, TBD. Click to read more about the incentive Newsweek is offering to try to reel in subscribers. (More Newsweek stories.)