Technology / Apple One Way Apple May Use All That Cash: Buy Hulu With $76 billion in cash, pressure on Apple to buy something By Mark Russell, Newser Staff Posted Jul 22, 2011 7:48 AM CDT Copied Pedestrians walk by an Apple Store on July 19, 2011 in San Francisco, California. With $76 billion in cash, Apple is reportedly looking at buying Hulu and other companies. (Getty Images) Apple may have found something to do with its $76 billion in cash after all—the tech giant is eyeing Hulu, reports Bloomberg. Such a buy could cost Apple more than $2 billion, which would make Hulu the most expensive company Apple has ever purchased by far, topping the $400 million it paid for NeXT Software 15 years ago. “Part of the ecosystem of Apple’s future is to include more video,” notes one analyst. Hulu has been considered one of the hottest companies in Silicon Valley, with Google, Microsoft, and Yahoo reportedly all sweet on the Internet video service. Hulu claims it will have more than 1 million subscribers by the end of August and $500 million in revenue this year. With so much cash on hand, Apple is reportedly also looking at InterDigital Inc, a company valued at $3.37 billion whose patents Apple is interested in. (More Apple stories.) Report an error