GM Won't Buy Ads in Next Super Bowl

It's too expensive, says marketing chief
By Dustin Lushing,  Newser Staff
Posted May 18, 2012 5:06 PM CDT

Maybe Facebook shouldn't feel too bad that GM is dropping its paid ads from the site: The automaker isn't buying any Super Bowl spots next year, either, reports the Wall Street Journal. GM, usually a heavy presence in the big game, says the price of the ads—currently $3.8 million for 30 seconds—just isn't worth it. The move is part of a larger overhaul of its marketing strategy, but the company says it's not cutting back on its overall advertising budget, which hit $4.5 billion last year. (Read more General Motors stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.