Facebook's Instagram Deal Will Be a 'Bust'

Zuckerberg may have been too hasty: Forbes' Chunka Mui
By John Johnson,  Newser Staff
Posted Aug 7, 2012 6:18 PM CDT
Facebook's Instagram Deal Will Be a 'Bust'
Instagram is demonstrated on an iPhone.   (AP Photo/Karly Domb Sadof)

Facebook's billion-dollar purchase of Instagram has generally been met with praise in the tech world, an example of how Mark Zuckerberg can strike decisively to shore up a weakness. Chunka Mui at Forbes has a different view: "We'll look back on the acquisition as a bust—much in the same way we now view News Corp.’s purchase of Myspace, AOL’s purchase of Bebo, and Excite@Home’s purchase of Blue Mountain Arts." Instagram, he writes, doesn't have magic solutions on how to make money from users or figure out mobile advertising any more than Facebook does.

Like the other "bust" examples, this one smacks of a boss looking for "a quick fix to a strategic problem" by opening the checkbook. That almost always ends badly. We'll know soon enough if Facebook has to start taking embarrassing writedowns. In the meantime, remember that the deal hasn't formally closed yet, and Mui points out that Facebook could still use an escape hatch of paying a $200 million penalty to get out of it. Read the full column here. (Read more Instagram stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.