Entertainment | movies Crowds Love Jack Reacher, But Hobbit Still Wins Judd Apatow's 'This Is 40' takes 3rd at weekend box office By Neal Colgrass Posted Dec 23, 2012 1:42 PM CST Copied This publicity film image released by Universal Pictures shows, from left, Maude Apatow, Iris Apatow, Paul Rudd and Leslie Mann in a scene from the film, "This is 40." (AP Photo/Universal Pictures, Suzanne Hanover) Christmas weekend is weird for Hollywood because movies often gain traction as the holiday week goes on, the New York Times reports. Still, the box office looks plausible enough: The Hobbit: An Unexpected Journey held onto first with $36.7 million, ahead of Jack Reacher ($15.6 million) and Judd Apatow's This Is 40 ($12 million). Reacher received an A-minus exit-poll score and This Is 40 a B-minus, which could predict future sales. Rise of the Guardians took fourth with $5.9 million and Lincoln fifth with $5.6 million, bringing its seven-week gross to $116.8 million. Read These Next A banquet hall shooting left 4 dead in Stockton, California. Is $136K the new poverty line? An essay goes viral. New York explores how women are 'quietly quitting' marriages. Trump frees fraudster days into prison sentence. Report an error