New Allergy-Drug Device Challenges EpiPen

Smaller Auvi-Q comes with neat bells and whistles
By Neal Colgrass,  Newser Staff
Posted Feb 2, 2013 2:33 PM CST
New Allergy-Drug Device Challenges EpiPen
Auvi-Q(tm) (epinephrine injection, USP) is now available by prescription in U.S. pharmacies.   (PRNewsFoto/Sanofi)

Looks like EpiPen is facing a little competition. With severe food allergies on the rise in America, a pair of food-allergic twin brothers have invented a rival medicine-injector they say is cooler and better-designed, the New York Times reports. Eric and Evan Edwards' new Auvi-Q is rectangular, smaller, and includes automated voice instructions and a rectractable needle. But makers of EpiPen are bristling at claims that up to two-thirds of EpiPen users don't bother to carry around the magic-marker-shaped device because it's too big.

"EpiPen has been tried and true for 25 years," says the CEO of Mylan, which sells EpiPen. "It’s not easily confused with a BlackBerry or your phone in your purse or your backpack." But Eric and Evan argue that their product—comparably priced at $240—comes from years of experience as food-allergy sufferers. They even devoted their college years in Virginia to studying pharmaceutical sciences and engineering, all to make the Auvi-Q. "This wasn’t just an invention," says Evan. "This was something that I knew I was going to carry with me every single day." (More food allergies stories.)

Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.