Target Ditching Girls' and Boys' Labels on Toys

Company decides it's time for GI Joe and Barbie to get to know each other
By Michael Harthorne,  Newser Staff
Posted Aug 8, 2015 5:30 PM CDT
Target Ditching Girls' and Boys' Labels on Toys
At Target, toys won't be separated into girls' and boys' categories anymore.   (AP Photo/Rick Bowmer, File)

The days of girls' toys and boys' toys are over—from now on they're all just toys, at least at Target. The company says it will be getting rid of all gender-based signs in its toy sections in the coming months, Time reports. Pink and blue shelves are going, too. Similar changes will be rolled out in other departments, including bedding. According to a Target press release, the changes are coming after "guests raised important questions" about such distinctions. Two months ago, an Ohio woman tweeted a photo of a Target sign that differentiated "building sets" and "girls' building sets" that went viral, Time reports. (More Target stories.)

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