10 Companies With the Best Reputations

The Reputation Institute is out with its annual list of the world's most reputable companies, based on a poll of 240,000 people from 15 countries. Volkswagen took a major hit, falling from the 14th spot to 123rd in 2016, per Forbes. The top 10:

1. Rolex
2. Disney
3. Google
4. BMW
5. Daimler
6. Lego
7. Microsoft
8. Canon
9. Sony
10. Apple