Don't Adjust Your Set: You See Gray

Average live TV viewer's age hits 50 for the first time
Posted Jun 30, 2008 5:32 PM CDT
Don't Adjust Your Set: You See Gray
High school students walk past the CBS Studios in Los Angeles, Monday, July 30, 2007.   (AP Photo/Nick Ut)

The average live TV watcher is 50 years old for the first time in history, Variety reports. The five broadcast networks' average viewer aged out of the desirable 18-to-49 demographic last season. Four of the five nets are rapidly skewing older, while CBS is remaining more or less steady, according to a new study.

"The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set," says the head researcher. (More television stories.)

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