As women scramble to delete period and fertility tracker apps from their mobile devices in the wake of last week's Roe v. Wade decision, with fears that data from such apps could be tied to prosecutions over abortion, one of the largest health apps is assuring customers their information is safe. "You deserve the right to protect your data," menstrual app Flo, which has nearly 50 million active users, tweeted shortly after the ruling came down on Friday, hinting at an "Anonymous Mode" soon to come down the pike. NPR reports that on Wednesday, the company's data protection chief emailed customers that that mode is now here, a feature that will permit users to scrub their name, email, and any other identifiers within the app.
"If Flo were to receive an official request to identify a user by name or email ... we wouldn't be able to satisfy the request," Susanne Schumacher noted in her email. Even if they don't launch Anonymous Mode, customers can also email customer service and have their info similarly wiped. Meanwhile, a second tweet from Flo on Friday tried to alleviate worries that the company would sell personal data. So are concerns about such apps in a post-Roe world overhyped?