Mickey Dee's Looks to Moms for Healthier Image

Gives 6 bloggers a peek at inner workings
By Rob Quinn,  Newser Staff
Posted Nov 20, 2008 5:37 AM CST
Mickey Dee's Looks to Moms for Healthier Image
McDonald's "quality correspondents" get the lowdown on where the chain's fries come from on a trip to a potato supplier.   (HO photo by Jackie Johnson)

McDonald's is trying to harness mom power to help shake its unhealthy image, reports the Washington Post. The burger joint has recruited six mothers to serve as "quality correspondents" and is giving them unprecedented access to the company's operations in the hope they will share their favorable findings about the chain's quality control and the healthy side of its menu.

Some of the moms, whose field trips and comments have attracted thousands of viewers to the company's website, have been pleasantly surprised by the inside view of McDonald's. One was amazed to learn that real eggs were fried on the spot for McMuffins. Others are proving a harder sell. "Why do the french fries have so many ingredients in them?" asked one. "Seeing all those ingredients listed raises some red flags for me." (More McDonald's stories.)

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