NBC Bans PETA Veggie Porn During Super Bowl

PETA’s latest TV ad reaches a whole new level of extreme—and has been nixed by NBC from Sunday's Super Bowl telecast, the New York Post reports. The ad—taglined “Vegetarians Have Better Sex”—features models in their skivvies getting down with vegetables. According to PETA, reasons NBC gave for rejection include “licking eggplant, rubbing pelvic region with pumpkin” and “screwing herself with broccoli.”

“Ads for fried chicken and burgers are allowed, even though these foods make Americans fat, sick, and boring in bed,” one PETA rep said. Another wrote on the PETA blog: “I’m pretty sure that most Super Bowl fans would find the ad a lot more appealing than the impotence and other not-so-sexy effects that a steady stream of chicken wings and burgers can have on their love lives.” (More PETA stories.)