Job Hunters Take Pitch to TV

TV ads newest way to reach employers
By Wesley Oliver,  Newser Staff
Posted Apr 4, 2009 2:34 PM CDT

This may be the age of YouTube, but good, old-fashioned TV still has the edge in one field: job hunting, the AP reports. Unemployed professionals are turning to the original tube to reach employers through television commercials—proving that “TV, in spite of all the technology, is still the dominant medium,” said one professor, comparing the trend to speed dating.

Massachusetts, Michigan, and California feature such TV programs. Unlike on YouTube, employers don’t have to search for the spots, but there’s also no guarantee that they’ll see them, since many air on cable access channels. “Any exposure I can get is a great thing,” figured one hopeful. Added another, “I’ve never done something like this before. We'll see what happens.”
(More unemployment stories.)

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