Fear of Feds Censors Corporate Tweets

Some complain personal touch disappearing
By Matt Cantor,  Newser Staff
Posted Apr 27, 2009 9:02 AM CDT
Fear of Feds Censors Corporate Tweets
In this April 21, 2009 photo, a display advertising the eBay application for iPhone and iPod is shown at an Apple store in Palo Alto, Calif.    (AP Photo)

More big firms are using blogs and Twitter to keep the world up-to-date on company matters—but personal styles are colliding with federal corporate-communications rules, the Wall Street Journal reports. Firms like eBay are now adding disclaimers to once-casual tweets, leaving some readers cold. “There’s much more of a microscope on what I’m doing now,” says an eBay tweeter.

With Twitter, “the immediacy can be breathtaking,” says a marketing head. But “all of the traditional ways that a company can get in trouble for making public statements” hold true online, says one lawyer wary of the Securities and Exchange Commission. (More Twitter stories.)

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