Chinese McDonald's Aim at KFC

Golden arches play catch-up in a country that prefers chicken
By Jonas Oransky,  Newser Staff
Posted Sep 17, 2007 11:26 AM CDT

You can visit Ronald McDonald at 800 restaurants across China, but the Colonel will feed you at a whopping 1,940 KFC locations. So McDonald's is starting the engine on a new campaign to overcome the Chinese cultural bias for poultry over beef: Unable to compete in sheer number of outlets, the company is pioneering drive-throughs.

KFC may be so attuned to its Eastern clientele that it serves a rice porridge dish, but Yum brands—which owns KFC and also Pizza Hut and Taco Bell, and opens one store per day in the Communist country—has only 10 car-friendly locations. McDonalds will bring the feature to half of the 125 stores opening next year, many of which will test out another Chinese novelty—24-hour service. (Read more China stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.