Movie 'Chastity' Sells Better Than Sex

Viewers prefer innuendo to full nudity
By Jane Yager,  Newser Staff
Posted Dec 30, 2009 4:40 AM CST
Movie 'Chastity' Sells Better Than Sex
Kristen Stewart and Robert Pattinson are shown in a scene from "The Twilight Saga: New Moon."   (AP Photo/Summit Entertainment, Kimberley French)

Filmmakers looking to score a box-office hit should follow the lead of Twilight, Lord of the Rings, and Spider-Man: keep the love scenes chaste. So claims a new study of more than 900 films released between 2001 and 2005, which shows that, contrary to popular belief, nudity and explicit sex scenes don't boost a movie's bottom line.

"Sex did not sell, whether in the domestic or international box office," one of the study's authors tells CNN. Experts variously chalked up the findings to a "post-sexual revolution" culture in which nothing shocks viewers; a young generation that rebels by "not doing drugs, not sleeping around and not getting divorced," and many viewers' greater enjoyment of a "hint of sex" than "out-and-out nudity." (Read more sex stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.