Technology | Palm Pre What Your Phone Tells Marketers About You A look at what demographic advertisers think you're in By Kevin Spak Posted Mar 15, 2010 11:13 AM CDT Copied Your choice of smartphones says a lot about you. Advertisers trying to reach customers via a smartphone have a pretty good idea what each smartphone user looks like. Here’s how Advertising Age breaks down the demographics of each phone: Blackberry: The typical user is a “salt-and-pepper businessman” who uses the phone primarily for email and messaging. He doesn’t surf the web much, and doesn’t use many apps, save a few utility programs. iPhone: Tech-obsessed, wealthy (highest percentage of users who rake in more than $100,000), and less likely to have kids (62% don't), iPhone users are an active bunch. Android: It’s growing fast, so this could change, but for now it’s a phone for geeks—73% of its users are male, and 33% are single. Palm: Palm is most popular with older users who advertisers assume were fans of the old Palm Pilot—but there are fewer and fewer of them: Its smartphone market share fell from 8.3% to 6.1% from September to December 2009. Read These Next New Fox star, 23, misses first day after car troubles. Iran's supreme leader makes first public comments since ceasefire. Man accused of killing his daughters might be dead. Her blood isn't compatible with anyone else's. Report an error