Brewer Names Beer for Austrian Town

'f---ing Hell' is, in German, a lager from f---ing
By Will McCahill,  Newser Staff
Posted Mar 30, 2010 7:05 PM CDT
Brewer Names Beer for Austrian Town
The NSFW version of the road sign, prized by frat-boy types the world over.   (Wikimedia Commons)

After proving to European trademark authorities that it exists, a German brewer has won approval to make a beer named for the Austrian town of f---ing. And not just any beer: f---ing Hell, available as soon as the fall and sure to provoke tittering in frat-boy types everywhere, has a legitimate provenance, a spokesman tells the Sun:

“In German the word for a lager beer is a Helles beer, so we have also patented the name f---ing Hell, which means lager from f---ing, of course. I don’t understand why the patents office think of something else. They must have dirty minds.” Der Spiegel notes German towns that might soon get their own brews if entrepreneurs follow the lead: Kissing, Petting and Pissen.
(Read more Germany stories.)

We use cookies. By Clicking "OK" or any content on this site, you agree to allow cookies to be placed. Read more in our privacy policy.
Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.