Diaper Jeans? Really?

Oh, our poor babies
By John Johnson,  Newser Staff
Posted May 19, 2010 5:08 PM CDT
Updated May 23, 2010 6:36 PM CDT
Diaper Jeans? Really?
For the hipster baby, apparently.   (Target.com)

Huggies is apparently trying to start a fashion trend by hawking denim diapers at Target, notes BuzzFeed. "What a wonderful idea!" writes Heather Havrilesky at Salon, who, just in case the sarcasm quotient gets scrunched in this summary, most emphatically does not think this is a wonderful idea.

"Let's hear it for Huggies!" she writes. "It's about time someone recognized the need to turn innocent, joyful little babies into overstyled, self-conscious, world-weary old crones like the rest of us. One small Matchstick Jeans diaper for baby, one giant leap into high capitalist purgatory for babykind!" (More Target stories.)

Get the news faster.
Tap to install our app.
X
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.

X