Nielsen Ratings – News Stories About Nielsen Ratings - Page 3

Dec 17, 2008 12:28 PM CST

Leno Doesn't Know When You Go to Bed

Sorry Jay, Americans aren't turning in earlier —quite the opposite

(Newser) - Despite what Jay Leno may think, Americans aren't going to bed earlier, the blog TV by the Numbers reports. Nielsen ratings confirm that more people watch TV at 10pm than later on, but that's nothing new. "What the data shows is a decreasing trend of viewership between 10 and...

NBC's
Olympic
Ratings:
Gold

ANALYSIS

Aug 20, 2008 2:02 PM CDT

NBC's Olympic Ratings: Gold

Phelps' record-breaking swim is highlight of network's bonanza

(Newser) - NBC’s Olympic coverage smashed the competition last week, in what Variety suggests could be the most decisive rout in television history. Viewership was buoyed by Michael Phelps’ record-breaking gold-medal performance Saturday; in addition, NBC’s various networks reached a staggering 83% of the US. The margins were the biggest...

Network TV Records Worst Ratings Ever

May 21, 2008 11:25 AM CDT

Network TV Records Worst Ratings Ever

Fox is tops in dismal strike-plagued season; cable's gain continues

(Newser) - With just a few days left in the 2007-'08 TV season, Fox is set to take the ratings belt from five-time winner CBS. But it’ll be something of a hollow victory, because network TV on the whole recorded its worst year ever, Variety reports. Among the top five networks,...

SNL Finale Promises Fall Yuks

OPINION

May 19, 2008 2:55 PM CDT

SNL Finale Promises Fall Yuks

McCain, Carell boost strong ending; election sure to provide autumn fodder

(Newser) - It’s been a long, sometimes-bumpy road for Saturday Night Live, Tom Shales writes in the Washington Post, but the 33rd season finale showed the cast—and guest John McCain—in fine comic form, and was a ratings success to boot. SNL generally thrives in highly political times, and Shales...

Last Chance for
Gossip Girl Network?

May 16, 2008 3:33 AM CDT

Last Chance for Gossip Girl Network?

CW hemorrhaging viewers

(Newser) - A ratings dip is threatening the CW network, sparking chatter that the newbie operation might not make it past year three, the Wall Street Journal reports. Despite the buzz about its racy teen drama Gossip Girl, CW has lost 28% of its young adult target audience. A critical problem is...

'Idol' Ratings Hitting Sour Note

Apr 21, 2008 8:19 AM CDT

'Idol' Ratings Hitting Sour Note

Viewership declines suggest beginning of end for juggernaut

(Newser) - Ratings monster “American Idol” is showing viewership cracks in its seventh season, and rival networks are circling, hoping to steal some of the more than 20 million viewers who tune into the Fox hit each week, reports the Los Angles Times. “Idol” viewership among women 18 to 34...

CBS May Dump Couric Early

Apr 9, 2008 7:25 PM CDT

CBS May Dump Couric Early

'Evening News' anchor has brought all-time low ratings

(Newser) - CBS may part ways with "Evening News" anchor Katie Couric as soon as the January 2009 inauguration, and long before her contract expires in 2011, reports the Wall Street Journal, citing anonymous sources from both camps. Network executives are tired of all-time low ratings that began with the switch...

Super Bowl Hits Ratings Record

Feb 4, 2008 7:40 PM CST

Super Bowl Hits Ratings Record

Match-up pulls a record 97.5 million viewers

(Newser) - Super Bowl advertisers scored big last night as the Giants-Patriots match-up pulled a record 97.5 million viewers, besting the 1996 high of 94.1 million. "You could argue this might have been a perfect game from an advertising perspective,'' said a marketing analyst—who noted that the...

Strike Takes Toll on TV Ratings

Jan 30, 2008 2:54 PM CST

Strike Takes Toll on TV Ratings

Reality programming cushions blow for Fox, NBC

(Newser) - The major television networks got a good look yesterday at the toll the 3-month-old writers strike has taken on ratings, Variety reports. Comparing last week to the same period in 2007, the top five networks lost an average 21% of viewers in the 18-49 age group. Fox topped ratings on...

NBC Looks to TiVo to Help Sell Clients

Nov 27, 2007 12:22 PM CST

NBC Looks to TiVo to Help Sell Clients

Network is hoping to corral ad zappers by tapping DVR data

(Newser) - NBC Universal will begin using viewership data gleaned from TiVo digital video recorders beginning in January, making it the first of the major networks to have access to second-by-second ratings of programming and commercials from TiVo, reports the Wall Street Journal. The network hopes TiVo will help it develop effective...

Doubts Arise About Web Traffic Tracking

Oct 22, 2007 12:42 PM CDT

Doubts Arise About Web Traffic Tracking

Huge gaps in audience estimates are stunting advertising growth

(Newser) - If you think the internet makes tracking audience numbers any easier, think again. Media companies sometimes report millions more online visitors to their sites than tracking companies like Nielsen—because they use different measurements—and the gap makes online advertisers queasy. It's preventing the industry from growing as quickly as...

How TiVo Can Save Your Show

Oct 1, 2007 11:16 AM CDT

How TiVo Can Save Your Show

Replay numbers will give huge boost to many scripted shows

(Newser) - If video killed the radio star, then TiVo might be the salvation of your favorite bad show. Nielson will include DVR playback numbers in this season's ratings, the LA Times reports, which will mean big boosts for some—like CBS’ “Big Bang Theory,” up 13% on playback—and...

New TV Season Disappoints

Sep 20, 2007 4:56 PM CDT

New TV Season Disappoints

First set of debuts get lukewarm reception

(Newser) - The fall TV season isn't wowing audiences so far, Variety reports. Four fresh shows hit the small screen last night, but none made a big splash. Fox's "Back to You" was tops among 18- to 49-year-olds and attracted 9.4 million viewers overall. But it won by a slim...

All-Star TV Ratings Strike Out

Jul 12, 2007 4:12 AM CDT

All-Star TV Ratings Strike Out

Baseball viewers down 10% from last year

(Newser) - Television ratings for Major League Baseball's All-Star game this week dipped 10% under last year, Bloomberg reports. The 8.4% rating is the second lowest for an All-Star game since 1967, even though the total number of viewers increased to 31.4 million from last year's 31.2 million.