Impossible Foods

6 Stories

Meat Companies Say: Eat Your Veggies
Eat Your Meat.
Now, With Veggies
Mar 16, 2020 10:10 AM CDT

Eat Your Meat. Now, With Veggies

Meat companies are beginning to market burgers with the veggies already blended in

(Newser) - Meat companies are making it easier for you to eat your vegetables by blending them into burgers, meatballs, and sausages, reports the AP . Applegate is introducing a line of meat-and-veggie burgers and meatballs at grocery stores next month. Tyson Foods is already selling a beef-and-pea protein patty, as well as...

Fastest-Growing Brands Cater to Homebodies

Using DoorDash, White Claw, Venmo, and Amazon Prime means you never have to leave

(Newser) - Gen Xers had Zima ; millennials have White Claw —and the latter beverage is popular enough that it clinched the No. 2 spot on Morning Consult's list of the fastest-growing brands of 2019. The market research firm looked at "growth in the share of consumers who say they...

Burger King's Impossible Whopper Is Coming to You

Nationwide rollout happens in a week

(Newser) - A nationwide Impossible Whopper is just a week away. Burger King announced Thursday that its vegan burger—expanded to six additional markets following an increase in foot traffic in its initial test market of St. Louis—will be sold at all 7,200 locations across the country for a limited...

Nation's Top Meat Company Joins Meatless Bandwagon

Tyson Foods is coming out with nuggets made from pea protein instead of chicken

(Newser) - In a sign of just how fast the meat-substitute market is growing, Tyson Foods said Thursday it will be coming out with nuggets made from pea protein instead of chicken. This is the same Tyson Foods that killed 2 billion chickens last year as the nation's biggest meat company,...

Impossible Whopper Increases Traffic

Business booms for maker of plant-based burger, too

(Newser) - The Impossible Whopper appears to be a draw. Foot traffic for Burger King locations in St. Louis, the test market for the chain's plant-based Impossible Whopper, exceeded the chain’s national average by 18.5% last month, a report from inMarket inSights says. And traffic in the St. Louis...

This Veggie Burger 'Bleeds' Like Meat

Biochemist behind Impossible Foods wants to convert hard-core beef lovers

(Newser) - The burger looks, sizzles, browns, and even bleeds just like any burger you might throw on the barbecue. But this one is entirely plant-based, its key found in a sort of "plant blood" developed by Patrick Brown, a Stanford biochemistry professor and CEO of startup venture Impossible Foods. Brown,...

6 Stories