More than a month ago, real estate agent Kristin Gyldenege put up a listing for a standard-issue three-bedroom house in the Houston suburbs. Crickets. It barely registered on potential buyers' radar, with fewer than 1,000 views over 40 days. Then, as the Houston Chronicle explains, Gyldenege struck upon a novel idea: She posted photos of the home with a male and female model, scantily clad, going about everyday chores such as doing laundry or changing a lightbulb. (See an example here.) Bingo: The new listing got 20,000 views in its first 24 hours. It also got lots of complaints, however, prompting the Houston Association of Realtors to remove the images. Not that Gyldenege, who goes as the pottymouthedagent on Instagram, minded much.
"When I found out I had 100 complaints, I'm like, 'Sweet, that's like 10,000 people that have seen it,'" she tells ABC13. Gyldenege tells the Chronicle she didn't want anything "slutty," but merely wanted to make the point that the home would be perfect for a young couple. A fellow real estate agent wasn't as pleased. "We really want to be more professional," the agent tells the TV station. Alas, the racy photos may have generated attention, but they haven't generated a sale, and 590 Mosswood Drive in Conroe remains for sale. (This real estate agent got a rude surprise thanks to another clothing-challenged couple.)
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