Waze Directs Jersey Gamblers Into Wilderness

An ad in the Waze navigation app is misdirecting motorists headed to Atlantic City's Borgata Hotel Casino & Spa into the wilderness of New Jersey's Pine Barrens, police said. Jackson Township police posted on Facebook that officers in recent weeks have had to help motorists who followed the directions into the Colliers Mills Wildlife Management Area, where they became stuck on unpaved roads, the AP reports. “The wildlife area is comprised of more than 12,000 acres, mainly located in Jackson and Plumsted townships, which is about 45 miles away from the actual Borgata Casino in Atlantic City,” police said. The Borgata is off the Atlantic City Expressway.

According to police, the problem stems from an orange ad logo in the Waze app. The address on the ad is correct, police said, but the location pinned with the ad is actually in the Colliers Mills wildlife area, police said. Waze was working to fix the problem, police said. The post ends with some advice: "Please take extra care when selecting locations listed with the orange 'Ad' logo in the corner or places which have multiple names, with the same address; however are considerable distances apart."

(More Waze stories.)