The campaigns are desperate to know what makes women voters tick, but much political thinking is still marred by gross misconceptions about the key group. MSNBC lists the most egregious:
- Women are a homogenous voting bloc. Not only do they not share a common geography, attitude or philosophy, but even categories like “soccer mom” and “security mom” fail to accurately capture the groups they describe.
- Women vote less often. While unmarried females vote less than their married counterparts, women vote more often than men.