'Cupcakists' Find Happiness in a Simple Pastry

Cultural movement extols the virtues of butter and frosting
By Nick McMaster,  Newser Staff
Posted Sep 28, 2009 4:57 PM CDT
'Cupcakists' Find Happiness in a Simple Pastry
A Johnny Cupcakes sticker.   (©teamstickergiant)

Johnny Cupcakes operates stores that sell cupcake-themed merchandise—shirts and stickers bearing a skull-and-crossbones logo with a cupcake instead of a skull—but not cupcakes. Johnny Cupcakes sells the idea of cupcakes, a symbol of an uncomplicated, untouchable childhood pleasure, safe from the stresses of adult life, writes Jennie Yabroff.

“Cupcakism” extends to blogs that feature art inspired by the pastry, which have also found their way into the high-art world courtesy of Takashi Murakami. To recession-strapped Americans, cupcakism may be an attempt to recapture some of the rich frivolity that marked the early '00s. Yet “there's something pathetic about creating a world view around a child's treat,” writes Yabroff for Newsweek. “Let's look beyond the hype, and return cupcakes to their appropriate status—as a snack food, not a lifestyle choice.”
(More cupcakes stories.)

Get the news faster.
Tap to install our app.
Install the Newser News app
in two easy steps:
1. Tap in your navigation bar.
2. Tap to Add to Home Screen.