Nielsen

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Obama Spot Snags 22% of Viewers

Buying time on all networks but ABC still misses most in major markets

(Newser) - Just about a fifth of watchers in big US media markets tuned in to last night’s Barack Obama infomercial, even though the spot aired on four of five major networks, the Chicago Tribune reports. The highest ratings were in Baltimore, where a little less than a third of families...

VP Debate Draws Record 69.9M
 VP Debate Draws 
 Record 69.9M 
UPDATED
Oct 3, 2008 4:35 PM CDT

VP Debate Draws Record 69.9M

Shatters the 56.9M for Ferraro-Bush in 1984, and well above McCain-Obama I

(Newser) - Last night’s vice presidential debate drew 69.9 million viewers, shattering the record for such an event, Broadcasting & Cable reports. The 1984 encounter between VP candidates Geraldine Ferraro and George H.W. Bush drew 56.9 million; the record for a campaign debate is 80.6 million for...

Obama's Veep Text Reached Record 2.9M

Scooped text is nation's 'largest mobile marketing event'

(Newser) - Barack Obama's cell phone text to supporters naming Joe Biden as his running mate reached 2.9 million people, according to Nielsen—enough for a $290,000 bill at normal text rates. The statistics company ranks the message the nation's "single largest mobile marketing event" to date.

Digital Switch May KO Ratings
 Digital Switch May KO Ratings 
May 27, 2008 3:58 PM CDT

Digital Switch May KO Ratings

9.4% of US households are 'completely unready' for death of analog TV

(Newser) - Almost 25 million US homes own at least one set that will go dark when broadcast TV switches to digital next year—which could wreak havoc on ratings, the New York Times reports. Roughly 17% of network prime-time viewers are using unprepared TVs, according to Nielsen. Secondary TVs, like those...

Web Preempts Boob Tube
Web Preempts Boob Tube
Mar 10, 2008 12:00 PM CDT

Web Preempts Boob Tube

Millions of viewers stream shows on demand

(Newser) - If you watch “The Office” or “Ugly Betty” online, you’re among millions of consumers who have forsaken the boob tube. Nielsen recently found that 25% of Internet users had watched TV online in the last three months. “It has become a mainstream behavior in an extraordinarily...

'American Idol' Most-Watched Show of 2007

Super Bowl again is top single broadcast in Nielsen year-ender

(Newser) - Nielsen released its top-10 ratings for everything from TV to consumer goods this week. Once again, "American Idol" was the most-watched regular show, while the Super Bowl drew the most viewers for a single event. Although "Lost" didn't rank among the top 10 shows during its regular airings,...

Nielsen Wants Role as Online Video Cop

New service will fingerprint programming to prevent video piracy

(Newser) - Television ratings giant Nielsen is getting set to take a new role—video piracy cop. The company says its new service, Digital Media Manager, will fingerprint programming to make sure videos can be posted on Internet sites like MySpace and YouTube only if they have owners' permission, reports the Wall ...

Google Partners With Nielsen to Tackle TV Ads

Net giant and ratings experts to bring internet-style accountability to TV ads

(Newser) - Google’s enormously successful advertising tracking system is making the move to television, reports The New York Times, in a partnership with television ratings expert Nielsen. With the growing popularity of digital video recorders and download services that allowstelevision watchers to time shift skip ads on their television sets, advertisers...

India Tech Consultants Snag Giant Deal

$1.2B outsource win puts Tata firm on scale with IBM, Accenture

(Newser) - Tata Consultancy Service has won a $1.2 billion contract with Neilsen, marking a historical record for an Indian company. TCS will provide the Dutch media powerhouse  with 10 years of infrastructure and financial management, BusinessWeek reports. The deal puts the company on the global finance map, able to compete...

How TiVo Can Save Your Show
How TiVo Can Save Your Show
Oct 1, 2007 11:16 AM CDT

How TiVo Can Save Your Show

Replay numbers will give huge boost to many scripted shows

(Newser) - If video killed the radio star, then TiVo might be the salvation of your favorite bad show. Nielson will include DVR playback numbers in this season's ratings, the LA Times reports, which will mean big boosts for some—like CBS’ “Big Bang Theory,” up 13% on playback—and...

Nielsen to Rank Sites by View Time, Not Hits

Web minutes seen as more accurate measure of use

(Newser) - Nielsen will move to ranking web sites based on how long sites are viewed rather than how many hits a page receives. The shift will boost ratings for AOL and Yahoo, where millions have email accounts, over Google and MySpace. Advertisers will likely still pay rates based on hits, but...

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