advertising

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Quirky ESPN Ad Campaign Is Back
Quirky ESPN Ad
Campaign Is Back
VIDEO
Jan 3, 2023 12:20 PM CST

Quirky ESPN Ad Campaign Is Back

Syracuse's Otto the Orange joins US women's soccer stars for new 'This Is SportsCenter' ad

(Newser) - ESPN's iconic advertising campaign is back, with the first installment of "This Is SportsCenter" in three years. The comical, off-kilter ads routinely feature athletes and mascots in promotion of ESPN's flagship sports news program. This one is no different. The 15-second " Orange Slices " shows US...

Balenciaga Faces Backlash for 2 Eyebrow-Raising Ads

One featured kids with teddy bear bags draped in fetish gear, the other SCOTUS docs on child porn

(Newser) - A fashion giant is under the microscope after two recent ad campaigns went awry, spurring a lawsuit and even dragging Kim Kardashian into the fray. The complaint filed Friday by Balenciaga in the New York State Supreme Court for the County of New York seeks $25 million in damages from...

This Christmas Ad 'Will Leave You Staring Into the Abyss'

Mostly in a good way, though reaction is mixed to John Lewis & Partners' poignant holiday promo

(Newser) - It's that time of year when Christmas ads start flooding the landscape, and some retailers are trying to take a "more muted approach" as people continue to struggle with inflation and the cost of necessities, reports the BBC . One promotion in particular, by the John Lewis & Partners...

Burger King's Whopper Ad Causes a Stir

Each has two top buns or two bottom buns, to celebrate Pride Month

(Newser) - Burger Kings in Austria are offering customers an unusual way to celebrate LGBTQ lifestyles during Pride Month. Restaurants there are offering whoppers with "equal buns," meaning each has two top buns or two bottom buns, reports CNN . The idea is "meant to put a smile on our...

Lawsuit to McDonald's: Where Are the Burgers in Your Ads?

Chain, along with Wendy's, is accused of false advertising

(Newser) - Earlier this year, three law firms accused Burger King of making its burgers look way better in advertisements than they are in reality. Now the trio is going after McDonald's and Wendy's with the same accusation, reports the Wall Street Journal . The new lawsuit alleges that Wendy's...

New Ford Ad Doesn't Mention Musk, but It Doesn't Have To

Spot mocks loudmouths who want to 'fly away on their personal spaceships'

(Newser) - Ford is out with a new TV spot that Advertising Age says "appears to be a subtle shot" at Elon Musk in the auto wars. That might be understating things. While the ad does not mention Musk by name, the implication is clear and full of snark. “Right...

Critics Call New Samsung Ad 'Tone Deaf'

Company apologizes over campaign that features a woman jogging alone at night

(Newser) - A new Samsung ad is under fire as "tone deaf" in regard to women's safety, and the company has apologized to its critics, reports the BBC . The spot called "Night Owls" features a woman going for a run in the middle of the night alone, the point...

Move Netflix Has Long Resisted Will Likely Come to Pass

Lower-priced subscription models with ads could be offered 'in a year or two,' CEO says

(Newser) - Netflix is planning to make some changes after a drop in subscribers —and one of them is a move the company has long resisted. Founder and co-CEO Reed Hastings said Tuesday that the company is looking at bringing in advertising to support lower-priced subscription models, Deadline reports. "Those...

Padres Are First MLB Team to Reach a Uniform Ad Deal

They'll be wearing Motorola patches next season

(Newser) - There will be a new pitch on Major League Baseball fields next season. The San Diego Padres became the first team to announce a deal for ads on their uniforms, saying Tuesday that patches with a Motorola logo will be worn on the right sleeves of their jerseys. The March...

In France, Car Ads Will Soon Promote ... Walking

And bicycles, under new regulation that goes into effect in March

(Newser) - Beginning in March, car ads in France will increasingly promote ... bicycles. And walking, public transportation, or reducing the number of cars on the road by carpooling. That's due to a new regulation that kicks in that month that requires automakers including messaging in their ads that encourages people to...

S. Korea Dairy Company Sorry for Turning Women Into Cows

The advertisement for Seoul Milk wasn't well received

(Newser) - "We are taking this matter seriously, and we will pay more attention and review to prevent similar problems in the future." It's a fairly standard corporate apology. What prompted South Korea's largest dairy company to issue it is a little less typical: an advertisement that critics...

Macy's Sues to Keep Amazon Off Giant NYC Billboard

Retailer wants to block competitor from taking over space next to flagship store

(Newser) - Macy's has filed a lawsuit against the company that owns the giant billboard next to its flagship Manhattan store, fighting to prevent Amazon from taking over the advertising space that carried Macy's name for almost 60 years. In the lawsuit, filed last week in state Supreme Court in...

Lindell's Latest Dispute Is With Network That Helped Make Him

MyPillow CEO says he's pulling ads from Fox after he claims it wouldn't air commercial

(Newser) - Mike Lindell says he has proof the presidency was stolen from Donald Trump in 2020, and next month he's set to livestream a cyber symposium that will allegedly present said proof. It's his commercial promoting the event, however, that's at the center of a dispute with Fox...

Leaked Memo: Walmart Has Its Work Cut Out for It

Instacart is gaining on groceries, document says, and then there's Amazon

(Newser) - A 100-page document written by Walmart for advertising agencies starkly portrays the problems the company has to solve to remain the world's largest retailer. At the top of the list is the success of its competitors in the grocery sector, reports Recode , which managed to view the February document....

Gum Ad Perfectly Encapsulates Your COVID Fatigue

Extra envisions epic post-pandemic makeout party

(Newser) - There will be a lot of tonsil hockey in our post-pandemic future, according to an awesome new ad from Extra gum. Set to the tune of Celine Dion's "It's All Coming Back to Me Now," the ad, from Chicago agency Energy BBDO, begins with an announcement...

Suit Company's New Ads Have People Buzzing

Suitsupply's 'New Normal' ad campaign forecasts a post-pandemic orgy

(Newser) - The first thing you're going to do once you get the all-clear from Dr. Fauci is yank off your face mask, climb onto a bunch of sweaty strangers, and start offering them slobbering, open-mouthed kisses, right? That's what the post-pandemic future holds in "The New Normal,"...

A Doritos Ad Goes Viral
A Doritos Ad
Is Going Viral
in case you missed it
Jan 16, 2021 7:00 AM CST

A Doritos Ad Is Going Viral

Tells the story of a Mexican father accepting his gay son

(Newser) - Doritos has an advertising hit on its hands, along with widespread praise for a spot that aired in Mexico over the holidays. The original ad , in Spanish, now has more than 14 million views on YouTube. This version has English subtitles. As NBC News explains, it tells the story of...

You Won't Be Seeing This Kind of Ad on Facebook Anymore

Social media giant bans anti-vaccination ads

(Newser) - First Facebook banned political ads after the polls close on Nov. 3. Now the social media giant is targeting an entirely different set of promotions: anti-vaccination ads, which will no longer be allowed on the platform, the Guardian reports. "We don't want these ads on our platform,"...

Watch This Moving 9/11 Tribute That Aired Just Once
This 9/11 Ad Aired Only Once
VIDEO
Sep 11, 2020 10:58 AM CDT

This 9/11 Ad Aired Only Once

Moving Budweiser commercial was broadcast during the 2002 Super Bowl and never since

(Newser) - Some brands should completely stay away from trying to commemorate 9/11, but others have figured out how to appropriately, and movingly, mark that indelible moment. In Budweiser's case, it came up with what's been called "the best 9/11 commercial ever," and it's only officially aired...

Audi Apologizes for 'Insensitive' Ad

It showed young girl leaning on grille of high-performance car

(Newser) - Audi has apologized for a T witter ad that has been denounced as unsafe, weird, and possibly suggestive. The ad for the high-performance RS4, which, for now, can still be seen here , features a young girl leaning on the front of the vehicle and eating a banana, BBC reports. Critics...

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